Atlas Shrugged and Business Pride
This page under construction.
To cover the following:
- The ten Objectivist values - explained in Atlas Shrugged - that guide the award-winning bank BB&T, one of the top ten financial holding companies in the United States, with assets of $165 billion and more than 30,000 employees,16 and ranked in the top 5 in the US for excellence in business banking.
- How honest business activity is a force for good in the world - the nobility of business. How the love of money is not the root of evil; in fact to make money in the long term requires great virtue.
- How the prime movers are the true creators of wealth and lift the living standards of all.
- How business success and happiness both require reason, purpose, and self-esteem - which is earned by practising the 7 virtues: rationality, productiveness, pride, independence of thinking, honesty, justice and integrity.
- The virtuous cycle of self-esteem: how productiveness builds self-esteem, bringing into reach higher and higher achievements.
- The importance of the Objectivist virtue of independent thinking in the process of innovation.
- The trader principle: why all relationships should be win-win relationships.
- The need to reject the code of values which condemns rational self-interest, or the result of success will be an incomplete happiness very diluted by guilt. How this unearned guilt undercuts motivation.
- The need to stand up proudly for one's moral right to make a profit. The sanction of the victim - how the enemies of business, capitalism and progress gain the upper hand by exploiting the moral ignorance of the business world.
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